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6 Reasons Why Now Might be the Best Time Ever to Bu ild a New Home

By Scott Stroud

www.BuilderRadio.com

I should have bought stock in Google when it was first released. I knew it then, but I

didn’t act. I was scared off by the nay -sayers in the media. I hesitated, and the ground

-sayers in the media. I hesitated, and the ground

floor opportunity didn’t wait. Today, Google’s stock is up 800% from its initial price.

Today, the opportunity to build a new home is similar to Google’s initial stock offering –

an excellent investment and a short window of o pportunity.

What… housing? A good investment? Is this a joke?

It’s no secret that the housing industry has been in a downward spiral for the past t hree

years. Housing prices have fallen in most markets some up to 40% or more from their

2005 values. Banks and mortgage companies that extended themselves with bad loans

and unrealistic lending programs have restricted their credit standards, gotten out of the

mortgage arena, or gone out of business. And, builders and contractors who were too

busy to return phone calls are now looking for work, and grateful if they get it.

hree

years. Housing prices have fallen in most markets some up to 40% or more from their

2005 values. Banks and mortgage companies that extended themselves with bad loans

and unrealistic lending programs have restricted their credit standards, gotten out of the

mortgage arena, or gone out of business. And, builders and contractors who were too

busy to return phone calls are now looking for work, and grateful if they get it.

some up to 40% or more from their

2005 values. Banks and mortgage companies that extended themselves with bad loans

and unrealistic lending programs have restricted their credit standards, gotten out of the

mortgage arena, or gone out of business. And, builders and contractors who were too

busy to return phone calls are now looking for work, and grateful if they get it.

It’s scary, we know. But, these very same factors make now an excellent time for those

that can do so to act on building their dream home. Here are six solid reasons why those

who take action now will save thousands on the construction of their new home, and what

to do to take advantage of these favorable – that’s right, favorable market conditions.

now an excellent time for those

that can do so to act on building their dream home. Here are six solid reasons why those

who take action now will save thousands on the construction of their new home, and what

to do to take advantage of these favorable – that’s right, favorable market conditions.

– that’s right, favorable market conditions.

1. Housing is cyclical.

The period from 1987 2005 was one of the strongest ho using booms since WWII. By

2004, it became obvious to many that housing starts were growing at unsustainable

2005 was one of the strongest ho using booms since WWII. By

2004, it became obvious to many that housing starts were growing at unsustainable

levels. Land, materials, and home prices were escalating and the term ‘housing bubble’

was coined to describe the frightening pace at which new h omes were being built. Like

all bubbles, everyone knew it couldn’t last forever, but the economy had become so

dependent upon the housing sector that it was hard to ease it back gradually. The ‘pop’

‘pop’

came in late 2005, and by 2006 huge inventories began t o erode builder profits and

housing values began to fall. Just like 20 years before.

Historically, housing ‘booms’ last 8 – 12 years. This one lasted 18 years. But, these

cycles typically run ‘hot’ for about 10 years, then ‘cool’ for 3 – 4 years. Then, the cycle

starts again.

Today, two full years into the ‘cooling off’ period , new home inventories are beginning

to be absorbed and markets are starting to stabilize. Projections are that by the middle of

2009, the market will start heating up again as a new up-cycle begins. That growth, just

like that of past upturns, will mean a reinvigoration of the marketand rising costs to go

with it.

2. Interest rates are at historic lows.

2. Interest rates are at historic lows.

As this is being written, 30-year fixed rates are near 6% and 15 -year rates are well below

that number. Other than a brief few months in 2004, those are the lowest rates in the past

40 years. True, credit is tighter than it was two years ago, but that only affects those with

marginal credit. The vast majority of home buy ers will not be impacted by more

stringent lending standards. Low mortgage rates, combined with the lowest material and

land costs we’re ever likely to see, mean that right now you can build more house for the

money than you will when the housing market r ecovers. Substantially more!

Substantially more!

3. Materials costs are rising, and will continue to do so.

Higher fuel costs are being applied to building materials, as they are to just about

everything. However, many building materials are very energy -intensive to produce, and

so might be more impacted than most consumer goods. The largest cost in producing

drywall, for example, is the energy to fire the kilns to dry it. Do you see energy costs

going down in the near future? Neither do I.

4. Builders, Contractors and Tradesmen are available…for now.

…for now.

When housing is strong (and it will be again , soon) there is a waiting list for contractors.

At the height of the housing boom, one of the most discussed topics at builder meetings

was the fact that fewer people were en tering the trades and builders were having

difficulties hiring enough experienced people to form full crews. Today, there is a

‘window of opportunity.’ When crews are available without long waits, homes are built

and finished in less time, requiring less interest on construction loans. This favorable

situation is temporary cyclical, remember?

cyclical, remember?

5. Land is available…while it lasts.

In boom times, bigger builders and developers monopolize the best lots, driving up costs

and leaving scattered-site builders and home buyers to fight over their leftovers. Now,

the large-volume builders are bogged down with excess inventories (homes they built and

have all their cash tied up in,) and many aren’t liquid enough to make land investments.

That means that land prices are about as low as they will be, and the choice and

availability are at their best.

6. Housing demand will soon outstrip existing inventory, and is on the rise.

This might be the biggest incentive to act now to build. New families are being forme d

in the U.S. at a record pace far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

Today, we’re on the brink of the next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

12 years. This one lasted 18 years. But, these

cycles typically run ‘hot’ for about 10 years, then ‘cool’ for 3 – 4 years. Then, the cycle

starts again.

Today, two full years into the ‘cooling off’ period , new home inventories are beginning

to be absorbed and markets are starting to stabilize. Projections are that by the middle of

2009, the market will start heating up again as a new up-cycle begins. That growth, just

like that of past upturns, will mean a reinvigoration of the marketand rising costs to go

with it.

2. Interest rates are at historic lows.

2. Interest rates are at historic lows.

As this is being written, 30-year fixed rates are near 6% and 15 -year rates are well below

that number. Other than a brief few months in 2004, those are the lowest rates in the past

40 years. True, credit is tighter than it was two years ago, but that only affects those with

marginal credit. The vast majority of home buy ers will not be impacted by more

stringent lending standards. Low mortgage rates, combined with the lowest material and

land costs we’re ever likely to see, mean that right now you can build more house for the

money than you will when the housing market r ecovers. Substantially more!

Substantially more!

3. Materials costs are rising, and will continue to do so.

Higher fuel costs are being applied to building materials, as they are to just about

everything. However, many building materials are very energy -intensive to produce, and

so might be more impacted than most consumer goods. The largest cost in producing

drywall, for example, is the energy to fire the kilns to dry it. Do you see energy costs

going down in the near future? Neither do I.

4. Builders, Contractors and Tradesmen are available…for now.

…for now.

When housing is strong (and it will be again , soon) there is a waiting list for contractors.

At the height of the housing boom, one of the most discussed topics at builder meetings

was the fact that fewer people were en tering the trades and builders were having

difficulties hiring enough experienced people to form full crews. Today, there is a

‘window of opportunity.’ When crews are available without long waits, homes are built

and finished in less time, requiring less interest on construction loans. This favorable

situation is temporary cyclical, remember?

cyclical, remember?

5. Land is available…while it lasts.

In boom times, bigger builders and developers monopolize the best lots, driving up costs

and leaving scattered-site builders and home buyers to fight over their leftovers. Now,

the large-volume builders are bogged down with excess inventories (homes they built and

have all their cash tied up in,) and many aren’t liquid enough to make land investments.

That means that land prices are about as low as they will be, and the choice and

availability are at their best.

6. Housing demand will soon outstrip existing inventory, and is on the rise.

This might be the biggest incentive to act now to build. New families are being forme d

in the U.S. at a record pace far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

Today, we’re on the brink of the next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

‘hot’ for about 10 years, then ‘cool’ for 3 – 4 years. Then, the cycle

starts again.

Today, two full years into the ‘cooling off’ period , new home inventories are beginning

to be absorbed and markets are starting to stabilize. Projections are that by the middle of

2009, the market will start heating up again as a new up-cycle begins. That growth, just

like that of past upturns, will mean a reinvigoration of the marketand rising costs to go

with it.

2. Interest rates are at historic lows.

2. Interest rates are at historic lows.

As this is being written, 30-year fixed rates are near 6% and 15 -year rates are well below

that number. Other than a brief few months in 2004, those are the lowest rates in the past

40 years. True, credit is tighter than it was two years ago, but that only affects those with

marginal credit. The vast majority of home buy ers will not be impacted by more

stringent lending standards. Low mortgage rates, combined with the lowest material and

land costs we’re ever likely to see, mean that right now you can build more house for the

money than you will when the housing market r ecovers. Substantially more!

Substantially more!

3. Materials costs are rising, and will continue to do so.

Higher fuel costs are being applied to building materials, as they are to just about

everything. However, many building materials are very energy -intensive to produce, and

so might be more impacted than most consumer goods. The largest cost in producing

drywall, for example, is the energy to fire the kilns to dry it. Do you see energy costs

going down in the near future? Neither do I.

4. Builders, Contractors and Tradesmen are available…for now.

…for now.

When housing is strong (and it will be again , soon) there is a waiting list for contractors.

At the height of the housing boom, one of the most discussed topics at builder meetings

was the fact that fewer people were en tering the trades and builders were having

difficulties hiring enough experienced people to form full crews. Today, there is a

‘window of opportunity.’ When crews are available without long waits, homes are built

and finished in less time, requiring less interest on construction loans. This favorable

situation is temporary cyclical, remember?

cyclical, remember?

5. Land is available…while it lasts.

In boom times, bigger builders and developers monopolize the best lots, driving up costs

and leaving scattered-site builders and home buyers to fight over their leftovers. Now,

the large-volume builders are bogged down with excess inventories (homes they built and

have all their cash tied up in,) and many aren’t liquid enough to make land investments.

That means that land prices are about as low as they will be, and the choice and

availability are at their best.

6. Housing demand will soon outstrip existing inventory, and is on the rise.

This might be the biggest incentive to act now to build. New families are being forme d

in the U.S. at a record pace far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

Today, we’re on the brink of the next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

full years into the ‘cooling off’ period , new home inventories are beginning

to be absorbed and markets are starting to stabilize. Projections are that by the middle of

2009, the market will start heating up again as a new up-cycle begins. That growth, just

like that of past upturns, will mean a reinvigoration of the marketand rising costs to go

with it.

2. Interest rates are at historic lows.

2. Interest rates are at historic lows.

As this is being written, 30-year fixed rates are near 6% and 15 -year rates are well below

that number. Other than a brief few months in 2004, those are the lowest rates in the past

40 years. True, credit is tighter than it was two years ago, but that only affects those with

marginal credit. The vast majority of home buy ers will not be impacted by more

stringent lending standards. Low mortgage rates, combined with the lowest material and

land costs we’re ever likely to see, mean that right now you can build more house for the

money than you will when the housing market r ecovers. Substantially more!

Substantially more!

3. Materials costs are rising, and will continue to do so.

Higher fuel costs are being applied to building materials, as they are to just about

everything. However, many building materials are very energy -intensive to produce, and

so might be more impacted than most consumer goods. The largest cost in producing

drywall, for example, is the energy to fire the kilns to dry it. Do you see energy costs

going down in the near future? Neither do I.

4. Builders, Contractors and Tradesmen are available…for now.

…for now.

When housing is strong (and it will be again , soon) there is a waiting list for contractors.

At the height of the housing boom, one of the most discussed topics at builder meetings

was the fact that fewer people were en tering the trades and builders were having

difficulties hiring enough experienced people to form full crews. Today, there is a

‘window of opportunity.’ When crews are available without long waits, homes are built

and finished in less time, requiring less interest on construction loans. This favorable

situation is temporary cyclical, remember?

cyclical, remember?

5. Land is available…while it lasts.

In boom times, bigger builders and developers monopolize the best lots, driving up costs

and leaving scattered-site builders and home buyers to fight over their leftovers. Now,

the large-volume builders are bogged down with excess inventories (homes they built and

have all their cash tied up in,) and many aren’t liquid enough to make land investments.

That means that land prices are about as low as they will be, and the choice and

availability are at their best.

6. Housing demand will soon outstrip existing inventory, and is on the rise.

This might be the biggest incentive to act now to build. New families are being forme d

in the U.S. at a record pace far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

Today, we’re on the brink of the next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

and rising costs to go

with it.

2. Interest rates are at historic lows.

2. Interest rates are at historic lows.

As this is being written, 30-year fixed rates are near 6% and 15 -year rates are well below

that number. Other than a brief few months in 2004, those are the lowest rates in the past

40 years. True, credit is tighter than it was two years ago, but that only affects those with

marginal credit. The vast majority of home buy ers will not be impacted by more

stringent lending standards. Low mortgage rates, combined with the lowest material and

land costs we’re ever likely to see, mean that right now you can build more house for the

money than you will when the housing market r ecovers. Substantially more!

Substantially more!

3. Materials costs are rising, and will continue to do so.

Higher fuel costs are being applied to building materials, as they are to just about

everything. However, many building materials are very energy -intensive to produce, and

so might be more impacted than most consumer goods. The largest cost in producing

drywall, for example, is the energy to fire the kilns to dry it. Do you see energy costs

going down in the near future? Neither do I.

4. Builders, Contractors and Tradesmen are available…for now.

…for now.

When housing is strong (and it will be again , soon) there is a waiting list for contractors.

At the height of the housing boom, one of the most discussed topics at builder meetings

was the fact that fewer people were en tering the trades and builders were having

difficulties hiring enough experienced people to form full crews. Today, there is a

‘window of opportunity.’ When crews are available without long waits, homes are built

and finished in less time, requiring less interest on construction loans. This favorable

situation is temporary cyclical, remember?

cyclical, remember?

5. Land is available…while it lasts.

In boom times, bigger builders and developers monopolize the best lots, driving up costs

and leaving scattered-site builders and home buyers to fight over their leftovers. Now,

the large-volume builders are bogged down with excess inventories (homes they built and

have all their cash tied up in,) and many aren’t liquid enough to make land investments.

That means that land prices are about as low as they will be, and the choice and

availability are at their best.

6. Housing demand will soon outstrip existing inventory, and is on the rise.

This might be the biggest incentive to act now to build. New families are being forme d

in the U.S. at a record pace far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

far faster than new homes are being built to accommodate

them. It seems nobody is looking ahead. By the end of this decade it is projected that

there will be a need for nearly 2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

2 million new homes per year to handle the po pulation

growth in this country. The housing industry has never produced homes at that rate, and

with the labor issues that were felt during the past housing boom, it is questionable

whether those quotas can be filled.

Today, we’re on the brink of the next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live in Somerset, KY.

next big housing boom. When it happens (and no one is

sure exactly when it will happen, just that it will) the door will close on individuals who

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

are waiting for the media to give them the ‘all clear.’ Housing costs will continue to rise,

labor shortages will create long delays, interest rates will rise to try to control inflation,

and homes will become less and less affordable.

What all this means is that buyers who sell their homes today might get 8% - 10% less

than they would have gotten back in 2005, but the cost of new construction is currently

down by nearly 20% from those same levels (but already climbing.) Sure, when the

market recovers existing homes will regain their previous value, but they won’t keep up

xisting homes will regain their previous value, but they won’t keep up

with the rising costs of new constructi on.

This brings me to a seventh (bonus) reason why now is undoubtedly a great time to act to

build your new home: The sooner you build it, the longer you’ll enjoy it.

The points discussed here are common knowledge and common sense. No, there are no

guarantees that the market will recover on schedule , or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

or that some unforeseen event won’t

cause a recession next year, or that there won’t be an other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

other energy crisis, terrorist attack,

floods in the Midwest or more hurricanes. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

. We don’t know what the future holds, other

than that housing is historically cyclical, that families are forming faster than houses are

being built, that energy costs will never go back down, and that the term ‘affordable

housing’ may be something our children only read about.

And that, if you want to realize your dream of owning a beautiful new home, there will

never be a better time to act on that dream than right now.

About the Author:

Scott Stroud has been involved in new home construction and sales since 1974, when he

started framing houses in his home town of Louisville, KY. He grew a profitable new

home sales company during the housing -bust of the early 1980’s, and has since help

bust of the early 1980’s, and has since help

executive sales and marketing positions with national home producers. Today, Scott

works as a business consultant for J. Rouleau & Associates, LLC, and can be heard

weekly as co-host of the Internet radio program Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

Selling New Homes: The Monday

Morning Sales Meeting. He and his wife, Melanie, currently live in Somerset, KY.

He and his wife, Melanie, currently live